The only things former rugby international Dave Welch has to tackle nowadays are mounting family pressures and a civil service career. Given three weeks to find a company to set up in Wales or lose his job, his stress levels are about to reach new heights.
While a timely email from an American automotive supplier seems his best shot, an invitation to a greentech conference in Iceland suddenly throws him into uncharted territory.
As Dave navigates the cold, lonely world of corporate sustainability and personal integrity, he finds himself drawn into an unlikely alliance with Sal, a mysterious figure with big ears and even bigger secrets…